sell your cruising yacht

Market your boat to the world with the most beautiful, comprehensive listing in the industry

Ready to pass the helm to new owners?

Selling your cruising yacht is a massive step and often signals the end of a treasured era. It’s a time fraught with big decisions and transitions, but finding new owners for your boat doesn’t have to be a painful process. Everyone who has spent time looking for a boat is familiar with where the industry often falls short- poor photos, inadequate descriptions, boats unprepared for showings, the list goes on.  Our recipe for success isn’t groundbreaking: beautiful, highly informative listings and transparency at all times. Read on to get a full understanding of how we do things at The Cruisers Co and how that translates into the best possible outcomes for people ready to sell their boat.

OUR PHILOSOPHY

  1. Well-equipped, well-maintained cruising yachts are always in demand.
  2. Every listing should be visually stunning and capture the beauty and excitement of both the boat and the cruising lifestyle.
  3. Provide as much information as can be obtained about the boat, both in the visual and written content. There can never be too much information available to prospective buyers.
  4. Beautiful and informative listings will attract buyers, but only if they see it. Social media has to be integrated front and center in the marketing strategy, not just setting on Yachtworld and forgetting.
  5. Maximizing the financial outcome for a seller is different for every scenario. We have to work as a team to understand your goals, timelines, and the opportunity cost of exceeding that timeline.  Then we merge those factors with a data driven analysis of the market to determine how to price the boat in a way that’s most likely to achieve your goals.
  6. Finding a qualified and motivated buyer is the product of all the points above. We put your boat in front of as many people as possible and then narrow the pool by equipping them will all the information they need to know whether the boat is a good fit before they ever step foot onboard. By respecting the time and energy of everyone involved, we smooth out the whole process.

the most beautiful, comprehensive presentation, every single time

Every single vessel we represent receives the exact same comprehensive documentation, regardless of vessel’s price. We utilize professional photography, drone footage, 360° virtual tours, and detailed video walkthroughs. We curate every single image and present intentionally to be both visually striking and informative. By capturing people’s attention through beautiful listings and then being radically information-forward, we ensure that we capture the most attention to your boat possible and then narrow that down to buyers that understand exactly what they are traveling to see. This drastically filters out the folks that aren’t a perfect match for the boat and reduces the funnel to only serious, well-informed prospects. Everyone in the process benefits from this. 

Click to view complete example report

Data-Driven Valuation Strategy

We do not inflate valuations simply to win your listing. We utilize exhaustive market analytics from all of the available reported sales data and integrate that with all of the particulars of your boat and situation to establish a realistic price range, presenting you with clear pathways: Testing the Waters, Mid-Market, or Priced to Ignite. We provide the data and our analysis in a detailed report and frankly discuss the opportunity costs of holding the asset; you choose the strategy that aligns with your transition timeline.

ONGOING COMMUNICATION AND TRANSPARENCY

Going live with a boat’s listing is the culmination of weeks (or even months) of discussions, analysis, media capture, editing, researching, and writing. Launch day is a climactic milestone, but then what? How does the owner know what’s actually happening with their boats in the weeks or months that follow? We closely track the performance of every listing that we represent, tracking the analytics across all platform (website, MLSs like Yachtworld, social media, etc) to make sure that the boat is reaching both a wide audience AND getting detailed investigation from the core pool of buyers. Knowing how we’re doing is what informs out ongoing marketing strategy and it’s also how we can communicate what’s happening to the boat owner. We provide these reports weekly for the first two weeks, when there is usually the highest engagement, and then monthly once we move into steady state.

Rigorous transaction management​

The yacht brokerage industry has grown comfortable doing the bare minimum. We operate differently. From meticulously staging the boat for showings to fielding inquiries, managing surveys, and facilitating the final paperwork, we handle the friction of the open market. Our priority is to rigorously manage the logistics so you can step away clean and focus on your next chapter.

A Curated, Ready-to-Cruise Fleet

We are highly selective about the vessels we represent, staying laser-focused on well-equipped, ready-to-go cruising boats. That can come in a range of shapes and sizes – whether that be a twenty year old mono that’s been meticulously refitted and outfitted for cruising or a two year old performance cat that has just finished the Arc Rally – the goal is to connect great cruising boats with the right buyers. We do this because these are the boats that best serve the particular pool of clients (soon-to-be cruisers) we represent and allow us to throw the full weight of our experience, expertise, and marketing engine behind each listing. By maintaining this standard, buyers know that a listing from The Cruisers Company means a boat is truly ready for her next offshore passage. When your vessel joins our fleet, it instantly benefits from that reputation of uncompromising quality.

See how we present our listings

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Will & Cat Marks

Co-Founders

Yacht Broker & Cruising Coaches

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We met in 2011 during a flotilla in the British Virgin Islands. Will was working as a skipper. Cat was on holiday from business school. A week on the water turned into a shared life shaped by sailboats, offshore passages, tropical anchorages, and the cruising community.

In the years since, we have spent five years living aboard and cruising full time, logging tens of thousands of sea miles across multiple boats, including a life changing England to Martinique transatlantic crossing. We have experienced the rhythm of life offshore and offgrid and the practical realities that come with it.

Before starting a family, we gravitated toward fast paced, adventurous cruising on our CS36. Later, we welcomed our daughter aboard our Contest 46 and discovered a different kind of voyage. Raising a child at sea from before she could walk reshaped how we think about boats, safety, comfort, and what truly matters in a cruising design. The years spent cruising together as a family are undoubtedly some of the most meaningful of our lives.

Will holds a USCG 100 Ton Master license and spent several years in his early twenties as an IYT sailing instructor, leading liveaboard trips throughout the Caribbean. Those years of professional instruction and skippering, combined with thousands of offshore miles, give him a practical understanding of seamanship, decision making under pressure, and what different crews truly need from their boats.

Will’s career, when not cutting out to cruise or work as a skipper, was in mapping and navigation systems for autonomous vehicles, primarily in project management roles. He also has a deep technical foundation in sailboat systems, maintenance, and refit work. Prior to our last extended cruise, he performed a comprehensive refit of our Contest 46, gaining firsthand knowledge of the costs, tradeoffs, and standards that separate a good boat from a great one. That experience shapes how we evaluate listings and advise clients on ownership.

Before co founding The Cruisers Company, Cat built her career in public relations, marketing, and management consulting. She brings a sharp eye for positioning, communication, and negotiation, along with a clear understanding of how to guide clients through significant decisions with confidence.

We are deeply committed to the cruising lifestyle and the people who choose it. We believe that taking the leap to go cruising can be one of the most rewarding decisions a person or family can make. Our role is to help others make that leap with clarity, preparation, and the right boat beneath them.

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Brandon & Amber Morse

Co-Founders

Yacht Broker & Cruising Coaches

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Amber and I are the storytellers behind “everyday saturday”, a lifestyle brand that has grown to over 500k people following along as we inspire others to make more moments, more memories, more Saturdays. 

As a family of six, we sold everything in 2020, traveled in an RV for a year, then spent four years living aboard our beloved Lagoon 450 catamaran. We sailed thousands of miles, sailed to 21 different countries, and learning firsthand what it actually takes to make boat life work full-time, as a family. I performed my own extensive refit of our Lagoon 450, taking it from factory bare bones to off grid powerhouse with a full electrical and solar upgrade. 

I hold my USCG Masters Captain’s License and bring real offshore miles, systems knowledge, fix-it knowledge, and hands-on DIY ownership experience to every client conversation. I understand not just how a boat sails but how to live on it and be a steward of it.  From layout functionality to maintenance realities, from survey red flags to long-term cruising viability, my passion is helping buyers choose the right boat and avoid the wrong ones.

Amber’s role has been just as foundational. I couldn’t have done any of it without her! She knows what it means to transition into this lifestyle (and out of it) as a wife, a mother, and the heart of a floating home. From mastering the galley, to provisioning smartly, to mastering the art of sourdough bread, to homeschooling, to building systems that allow a family to thrive off-grid, she brings a perspective that is often overlooked but absolutely essential. She is especially passionate about helping women and moms step into this life with confidence, realistic expectations, and way less overwhelm.

What began as our own leap into the unknown became something bigger. We created Sailing & Boat Life Training Experiences designed for people who felt exactly the way we did before we started: excited, completely overwhelmed, and unsure where to start. We opened up our boat for these 7 day immersive live-aboard experiences and built a full “boat life curriculum”, teaching everything from sailing to passage planning, weather routing to weather patterns, and more.

We’ve now helped others move from “Is this even possible?” to confidently stepping aboard their own vessel.  

The Cruisers Co. was born from that same mission, but with the tools for a sharper focus.
To help buyers find the “RIGHT” boats.
To help sellers present their vessels with integrity and standout quality.
And to guide people through one of the most emotional purchases of their lives, into the most incredible journey of their lives, with real-world experience behind every conversation.

We couldn’t be more excited to do all of this with our incredible friends and fellow cruisers, Will and Cat. We started some of the foundation with everyday saturday. But we knew we needed exactly them to help us take this to the next level. Not just because of their extensive knowledge of sailing and systems across all styles of sailboats, but because of the humans that they are. We share the same values and high ethicals standards for ourselves and the way we do business. We’ve seen them in the wild, constantly posturing in humility, putting others before themselves and never holding tightly to things or money. Through our shared ocean experiences we became friends, have become family, and are now launching something incredibly special as business partners…The Cruisers Company! 

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